267 pages..9 pages of pictures
$29.95 (includes one of our free DVDs)
Launched in January 20th,2009, for the US President’s
inaugural, this book was written during the most remarkable
political season in American history. The author visited
all major presidential campaign offices in New York and New
Hampshire, attended the presidential debates and was a commentator
for PBS and National Public Radio. Allan also attended the historic
Democratic convention in Denver and toured most presidential
libraries.
“
A how-to look inside the modern political process, for everyone
from the nervous candidate facing his first TV interview
to the undecided voter who doesn’t want to be manipulated.”
RICHARD AGER, PBS,
NEW HAMPSHIRE
“
The essential primer on twenty-first century American politics. Bonner knows
U.S. politics cold and has a unique ability to explain it.”
POLITICAL COLUMNIST RICHARD SPOTSWOOD
THE MARIN INDEPENDENT JOURNAL
MARIN COUNTY, CALIFORNIA
“a pithy lesson plan for the politician in waiting”
D. ARNIE ARNESEN
POLITICAL CHOWDER WZMY-TV
CHOWDER IN THE MORNING 1110 WCCM
NEW HAMPSHIRE GUBERNATIRIAL CANDIDATE
Doing & Saying the Right Thing: Professional Risk and Crisis Management
Sextant Publishing, 2004, ISBN 0-9731134-1-3
134 pages
Bibliography, 24 pictures, diagrams and illustrations
$24.95 (includes one of our free DVDs)
Perception is reality, but reality is reality too. In the 24/7 media environment where regulatory and legislative scrutiny
increases quarterly, the modern manager needs to be ambidextrous—both getting it right and reassuring others that the
right thing has been done.
Diagrams and case studies simplify:
• reputation management
• writing for the news media
• organizing your thoughts
• handling tough questions
• why some risks lead to negative results while others are ignored
"...starting with the legions of public relations and communications
professionals...they should treat Mr. Bonner's book like a religious
text and return to it again and again for guidance."
MARK ENTWISTLE,
FORMER PRESS SECRETARY TO PRIME MINISTER BRIAN MULRONEY,
THE HILL TIMES
"It all comes down to messaging and THE SOCKO® SYSTEM
is the best single volume I have read on how to get your message across
as well as what pitfalls we can avoid."
COLIN ROBERTSON,
ADVOCACY MINISTER AND HEAD OF THE WASHINGTON SECRETARIAT,
EMBASSY OF CANADA
"I consider myself fortunate to have benefited from being trained in the
SOCKO method by Allan Bonner and his team. My training occurred just after
my appointment as Canada's chief negotiator for the North American Free
Trade Agreement... The common sense SOCKO® approach allowed me to think
much more clearly about how to communicate, and I am convinced led to a
better result both for the Government and the Media and their Audience."
JOHN M. WEEKES,
SENIOR BUSINESS ADVISOR,
BENNETT JONES LLP,
OTTAWA
The Bonner Business Series - Media Relations
Sextant Publishing, 2004, ISBN 0-9731134-2-1
173 pages, 15 pictures, 15 pages of diagrams, 7 page glossary of media terms, illustrations
$24.95 (includes one of our free DVDs)
This definitive text at several leading Universities and Colleges is
journalism in reverse. It demystifies public affairs, starting with
examining your news value and working through media lists, press
releases, news conferences and keeping reporters coming back for more.
It uses the proven SOCKO® system for message generation,
and takes you through the media venues you may encounter (including when things go wrong):
• sit downs
• stand ups
• srcums
• double-enders
• talk shows
Diagrams help you through setting up a media work centre, public
affairs room and keeping on top of breaking news. Pictures from inside
the major networks and a glossary of media terms get to the details of
media skills.
"This is an entertaining, common-sense analysis of the
right and wrong ways to deal with the media, by a writer who knows his
subject intimately and has the war stories to prove it."
WARREN CLEMENTS,
MEMBER OF THE EDITORIAL BOARD,
THE GLOBE AND MAIL
"Bonner has taken the mystery, and I expect the fear, out of media interviews
with this informative tome. By telling the reader in no uncertain terms what the
reporter expects, he is making our job as a journalist all the easier. It's a must
read for anyone who has to deal with the print, radio or television media."
HAROLD LEVY,
THE TORONTO STAR
"Allan Bonner's wide experience as a broadcaster and consultant makes this
a valuable handbook to understanding the media. It deals clearly and
concisely with everything you need to know when you find yourself in the
news spotlight.from organizing the press conference, to getting your
message across, to answering the tough questions. Essential and Insightful."
LLOYD ROBERTSON,
CTV NEWS
Political Columns Behind the Scenes with Powerful People
Sextant Publishing, 2007, ISBN 978-0-9731134-4-0
181 pages
$24.95 (includes one of our free DVDs)
Go behind the scenes with powerful people...
Political aid to the world's longest-serving mayor, author Allan Bonner is a consultant to 12 heads of government, 14 party
leaders, 40 cabinet ministers and 200 candidates in 15 political jurisdictions on five continents. He's worked on: G8 and UN meetings,
Hong Kong's return to China and NAFTA negotiations.
See Undersecretary of State Nick Burns prepping for the media. Find
out what really happened when a head of government punched out a
protester--Allan was there.
The "How To" columns deal with raising money, research, debates, and pressing the political flesh.
This book is endorsed by right-thinking politicos of all stripes, a
President, several Ambassadors, Conservatives, Liberals and even a
Canadian socialist.
"I'm honored that you've included a column about me..."
PRESIDENT BILL CLINTON
"I feel very honored to have been part of your latest book. I am
anxious to read it and know that I will gain some new insight."
R. NICHOLAS BURNS,
UNDER SECRETARY OF STATE FOR POLITICAL AFFAIRS,
WASHINGTON
"A pragmatic tour de force: this book is filled
with insights, rich and valuable experiences
and constitutes a great learning. A very
interesting book on how communication
skills, behavioural trends and media relations
can influence one's success in politics
and public governance."
RAYMOND CHRÉTIEN,
FORMER AMBASSADOR OF CANADA TO THE UNITED STATES,
FASKEN MARTINEAU DUMOULIN LLP
Tough Love at the Table Power, Culture and diversity in Negotiations, Mediation & Conflict Resolution
Sextant Publishing, 2008
220 pages, footnotes, bibliography, glossary of terms, appendices
$29.95 (includes one of our free DVDs)
Barter with the author on the Great Wall of China, do a business deal over
lunch in the Eagle's Nest in the Hong Kong Hilton and mediate among
millionaire developers in the office of the longest-serving mayor in the
world.
Join the author in his recounting of cases he's handled over the past twenty
years including same-sex sexual harassment, oil spill simulations after the
Exxon Valdez spill and on the green line with peacekeepers in Cyprus.
These entertaining case studies are recounted using proven and ethical
techniques. Some cases are funny; others involve life and death. All
contain valuable lessons.
Academics will benefit from the appendices which contain a glossary of terms
and guidance for ethnographers. A 19 page bibliography and more than 140
endnotes will guide readers to further study.
"An enjoyable read, and you can learn something about
how to test yourself before a crisis hits and you need the likes of Mr. Bonner
to help you out."
HARVEY SCHACHTER
THE GLOBE AND MAIL
"This book is esthetically pleasing, driven by empathy
and dedicated to the highest of moral, ethical and professional values.
It is a generous and delicious taste of 'Tough Love.' Straight forward,
cogent and real. The nearly lost fine art of getting people to 'do what
you need them to do while allowing them to believe it was their idea'
is brilliantly taught by Dr. Allan Bonner."
DETECTIVE JAMES T. SHANAHAN
CHIEF INSTRUCTOR
POLICE ACADEMY OF THE CITY OF NEW YORK
"The war story approach makes for an easy and entertaining read."
Speaking is the #1 fear among North American adults. Twenty per cent of all
business communication is designed to clear up the confusion that the last
piece of business communication created. Allan is passionate about solving
these serious business problems with clear, short, effective communication.
As a consultant to international diplomats in world capitals, Allan learned
the value of five minute meetings, one sentence directions and one page
briefing notes. In his work with the military, he learned how clear
communication protects lives and unclear messages can result in death.
With chapters on witness preparation, sales, negotiation, media, public
speaking and internal presentations, this is a comprehensive guide for
anyone who must direct others or ask for help in writing or verbally--and
that's everybody.
"Whether you are today's Cicero or facing your first time behind a podium, Allan Bonner can enhance your performance."
AMBASSADOR KENNETH D. TAYLOR,
CANADA'S FORMER AMBASSADOR TO IRAN
AND CONSUL GENERAL IN NEW YORK,
CHANCELLOR OF VICTORIA UNIVERSITY
An Ounce of Prevention Due 2010 Approximately 60,000 words
$29.95
This interactive DVD contains instructional video clips and more than 80 charts, tables, checklists, pre-written documents, forms and diagrams to help keep you safe. The checklists and diagrams can be emailed or faxed to remote locations to guide responders. Some can even be sent to hotel banquet managers so your public meeting room, public affairs desk and workspace will be as close to what you need as possible. The interactive lists and charts can be filled in, expanded and customized to suit your needs.
Imagine-your crisis plan is already more than 80 pages long just by printing out the contents of this DVD. Use this as your staff "force-multiplier" as is done in military applications. Give selected staff and colleagues a few of the forms each and get them customized in double- or triple-time.
Now is the time to list your assets, compile phone numbers, scout out resources and now how to mobilize when the time comes.
How will anyone know what to do, what to order or where to obtain assets unless it's written down?
The video portion features a real-life media training session in progress and clips from network television specials on:
•Risk perception
•Dispute resolution
•Risk communication
•Positive body language
•Risk analysis
•Clear and safe communication
