| Day 1 |
| 9:00 am |
Elements of effective communication SOCKOs ® ™
Strategic Overriding Communications & Knowledge Objectives
icebergs, freight trains, frames |
| 10:15 am |
Refreshments |
| 10:30 am |
Appearing on camera, on mike & in front of press
language, word pictures, gestures |
| 12:00 noon |
Instructional Video
what never to do in an interview |
| 12:30 pm |
Lunch |
| 1:15 pm |
13 classic interview pitfalls
how to be an effective interviewee |
| 2:00 pm |
What is news?
how to make it, how to avoid bad press, elements of communication (clear expression, word pictures, body language) news conference, scrums |
| 2:45 pm |
Why the media are powerful
how not to get burned |
| 3:15 pm |
Break |
| 3:30 pm |
Why you don't get along with reporters
a structural analysis |
| 4:00 pm |
Interviews
double enders
radio talk show |
| 4:30 pm |
Video analysis & discussion |
| 5:00 pm |
Homework |
|
| Day 2 |
| 9:00 am |
Homework...discussion
|
| 9:15 am |
The photo opportunity & analysis
the videographer |
| 10:15 am |
Refreshments |
| 10:30 am |
Rotating Interviews
radio Talk Show
2 on 1
TV Talk Show
3 on 1
double ender |
| 12:00 pm |
Instructional Video |
| 12:30 pm |
Lunch |
| 1:30 pm |
Analysis of video...continued |
| 2:15 pm |
What is news?
news conference
scrums |
| 3:15 pm |
Break |
| 3:30 pm |
Correcting the record...
if necessary
op-ed pieces
letters to the editor |
| 4:30 pm |
Discussion |
| 5:00 pm |
Adjournment |
|