| Day 1 |
| 9:00 am |
Elements of effective communication SOCKOs ®
Strategic Overriding Communications & Knowledge Objectives
icebergs, freight trains, frames, principles of communication |
| 10:15 am |
Refreshments |
| 10:30 am |
Expressions to avoid in writing
instead of... use... |
| 11:00 am |
Redundant expressions
don't use...use... |
| 11:30 am |
Practical writing to times |
| 12:30 pm |
Lunch |
| 1:30 pm |
Effective/Ineffective Writing
results of ineffective writing, why do we write ineffectively? rewards of being an effective writer |
| 2:15 pm |
Writing to deadlines
a controversy to manage |
| 3:00 pm |
Break |
| 3:15 pm |
Visualize your writing
audio & video analysis |
| 4:00 pm |
Evaluation exercises |
| 5:00 pm |
Homework |
| 5:00 pm |
Adjournment |
|
| Day 2 |
| 9:00 am |
Welcome
...evaluation |
| 9:15 am |
Writing style & purpose
Letters, news releases, memos, e-mail
Which to choose
The difference between formal & informal writing |
| 10:15 am |
Refreshment |
| 10:30 am |
Exercises to develop messages
pre-authorized statements |
| 11:30 am |
Preparation techniques
to deliver messages protocols on practice, rehearsal & preparation |
| 12:30 pm |
Lunch |
| 1:30 pm |
Reputation Management
managing issues in context |
| 2:30 |
Writing for eye & ear
tips & Risks |
| 3:00 pm |
Break |
| 3:15 pm |
Writing to deadline
when your organization is threatened |
| 4:00 pm |
Evaluation exercises |
| 4:45 pm |
Discussion, evaluation, homework |
| 5:00 pm |
Adjournment |
|