Bundle

• The definitive text used in leading colleges and universities, most recently New York University
• Recommended or required reading in several writing, journalism and crisis management courses 
• The text that reverse-engineered journalism and put the techniques that program hosts, producers and news writers use into public affairs offices on five continents
• 15 pictures, 15 pages of diagrams
• 7 page glossary of media terms

"A simple but all-encompassing guide for those plunged into dealing with the media...The book is a valuable resource"

"...a must read for anyone who has to deal with the print, radio or television media."

"...an entertaining, common-sense analysis of the right and wrong ways to deal with the media, by a writer who knows his subject intimately and has the war stories to prove it"

• The original and first SOCKO program
  • Edited for your use in the car, while exercising or anywhere you can play a CD
• 75 minutes of how the SOCKO system can apply to speaking, writing and presenting, on camera, on mic and on the record
• Strategic: because you thought about it, practiced it and rehearsed it
• Overriding: because it's the big picture, tip of the iceberg and elevator pitch
• Communications: simplicity, brevity, clarity, repetition is the key to oral communication
• Knowledge: the facts, data, statistics, expressed in an understandable way
• Objective: applause, handshake, nodding head, media clip, headline, cutline, picture, lead, sidebar, cutline - you decide and then execute

• 74 minute audio course
• For those whose event may become public
• What is the media looking for?
• How can you as a communicator get your messages across clearly and effectively?
• For Public Affairs professionals and spokespeople, it's crucial that you get your message across clearly and effectively to your audiences
• You only have one chance - but we're pleased to show you how to use it
• We've trained tens of thousands of people in 15 years of helping the highest need clients in the world
• In over 20 years as a broadcaster, Allan interviewed thousands of people, very few of whom were effective communicators. They lacked the skills we now teach.

• 30 minutes of Allan's network television special
  • See distributive bargaining in action
  • See the live studio audience grapple with the problem of dividing $1000 between a rich and poor person who have different uses for the money. What's fair?
• Watch Allan mediate the class case of two negotiators who want the same lemon and how he satisfies at least 24 people in a two-party negotiation. 
• Learn what your "I Quit" position is in a negotiation
  •  Find out how setting your "range of settlement" can enhance your bargaining power. 
• Inspired by the curriculum from both the Harvard Program on Negotiation and the Osgoode Hall Law School dispute resolution program.  Allan is a graduate of both.         
• Dozens of bonus video clips
• A surprise interview with an international diplomat whose job was to respond to crises everywhere in the world
• Bonus 90 minute Crisis and Disaster Management distance education course
  •   For those whose dispute has the potential to become a crisis
• Bonus 90 minute Public Affairs and Media Training distance education course
  •   For those whose event may become public

• Good writing is still at a premium
  • Clear writing saves time and money
  • A statement about your abilities, seniority and how seriously colleagues and customers should treat your communication
• Three hours of video: law school lecture on research techniques
• 90 minutes of audio lecture on writing skills for communicators in business and government - press releases, memos, letters, etc.
  • Backed up by our web-based workbook and diagrams  
• Bonus video clips on negotiation, dispute resolution, crisis management and clear communication

• Public speaking:
  • The #1 fear among North American adults
• Fear of public speaking results in wasted time for both speaker and audience
• The cost of poor speaking skills is too high to pay in business and government
• The SOCKO™ System half hour special on network television
  • Recorded in real time, live to tape, in front of a studio audience
• Start with the basics--the invitation to speak
  • Research, brainstorming and writing remarks that work for you
• The boardroom
  • Keep your interest and energy up so that your argument persuades
  • Tips and tricks that can make the difference between getting invited back or getting stalled in your career
• Non-verbal communication: responsible for 50% to 75% of your impact
  • How to achieve full marks for positive body language
• Also contains 90 minutes on audio instruction in Speaking and Presentation Skills
  • backed up by our web-based workbook of diagrams and checklists
• Dozens of bonus video clips
• Full length interview with veteran journalist Hal Jones, Washington, London and Moscow bureau chief

• Radio is a sleeper medium. It's in the car, on in the kitchen and portable.
• Hear the difference between public radio in the US, Canada and the UK.
• Hear long-form commentary on US private radio and short hits on all-news formats.