The Bonner Business Series – Media Relations – Book

Sextant Publishing, 2004, ISBN 0-9731134-2-1
173 pages, 15 pictures, 15 pages of diagrams, 7 page glossary of media terms, illustrations

This definitive text at several leading Universities and Colleges is
journalism in reverse. It demystifies public affairs, starting with
examining your news value and working through media lists, press
releases, news conferences and keeping reporters coming back for more.

It uses the proven SOCKO ®
system for message generation,
and takes you through the media venues you may encounter (including when things go wrong):

  • sit downs

  • stand ups

  • srcums

  • double-enders

  • talk shows

Diagrams help you through setting up a media work centre, public
affairs room and keeping on top of breaking news. Pictures from inside
the major networks and a glossary of media terms get to the details of
media skills.

“This is an entertaining, common-sense analysis of the
right and wrong ways to deal with the media, by a writer who knows his
subject intimately and has the war stories to prove it.”

WARREN CLEMENTS,

MEMBER OF THE EDITORIAL BOARD,

THE GLOBE AND MAIL

“Bonner has taken the mystery, and I expect the fear, out of media interviews
with this informative tome. By telling the reader in no uncertain terms what the
reporter expects, he is making our job as a journalist all the easier. It’s a must
read for anyone who has to deal with the print, radio or television media.”

HAROLD LEVY,

THE TORONTO STAR

“Allan Bonner’s wide experience as a broadcaster and consultant makes this
a valuable handbook to understanding the media. It deals clearly and
concisely with everything you need to know when you find yourself in the
news spotlight.from organizing the press conference, to getting your
message across, to answering the tough questions. Essential and Insightful.”

LLOYD ROBERTSON,

CTV NEWS

$29.95

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