Focus Groups

  I’ve written often about the concerns I have with research techniques.  This column was inspired by my attendance at a focus group.   I was just asked to attend some focus groups and I was reminded of the dozen or so reasons I don’t like them.   First, rich and busy people usually won’t […]

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On Line At New York

Outside the Helen Hayes Theatre, waiting for the doors to open, a very agitated male teenager passed on the sidewalk.  He was walking briskly and talking in a loud voice with himself.  He was also gesticulating, and in so-doing was using up all the free airspace in all directions. “What’s the matter with him?” asked […]

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