Books and Videos
Dress for the Occasion
You don’t see a lot of well-dressed campers, farmers, boaters, or other rural folks. That’s fine. I’ve canoed almost to James Bay, herded cattle from a pony, bailed hay, boated through locks, and camped out under the stars, which I could actually see without the light pollution from the city. I dressed the part.But when I came back into town, I changed how I dress [...]
No Media Mechanization
There was a time when you could hit a couple of pubs on Fleet Street in London and see all the journalists you cared to see. The Canadian media mogul, Lord Thompson of Fleet was so named because that’s where newspapers were located. It’s a long story, but the move to new technology in newspapers and locating some as far away as Canary Wharf changed all tha [...]
New York Cops
A few years ago, I was walking up the steps to Madison Square Garden in New York City. A cop turned around to stare. What caught his eye was my two boys with shoulder length hair, one with a vintage Who T-shirt and the obligatory denim. We were entering the fabled Garden to see the legendary British invasion rock group The Who. Thus, the cop's comment seemed appropriate [...]
Lessons from David Bowie
Originally posted January 25th, 2016The 36 year anniversary of the release of Scary MonstersDavid Bowie did not register with me until very late in his career, and long after my intense interest in rock and roll. I had been in the right place on a couple of occasions, starting in 1968 in Montreal’s Paul Sauve Arena for a concert by Cream, the supergroup. That w [...]
Courses F rom The Bonner School
- Speaking & Presentation
- Crisis Management
- Media Training
- Research & Writing
- Negotiation & Dispute Resolution
- The Socko System
Speaking and Presentation
Duration: 4 Weeks
Public speaking is the number #1 fear of North Americans. Professionals from different industries and all age groups share this fear of blundering an important presentation to board members, or forgetting the words of their speech in front of stakeholders. This fear is pretty common. The good news is that you can manage this fear and improve as a speaker if you work at it.
The biggest blunders in crisis management are not easily forgotten by the media and the public. On the other hand, organizations are often revered for their appropriate and agile emergency responses. As a company it is hard to shake off bad history, but it is exceptionally easy to leverage good history to your advantage. A small investment of your time now can save you from future untold reputational damages.
Duration: 4 Weeks
Terrible media appearances are not easily forgotten by the media and the public - just ask BP CEO Tony Hayward and former U.S. President Richard Nixon. On the other hand, spokespeople who have media training are able present themselves effectively, they are often labeled as "charismatic" - see Apple Inc. CEO Steve Jobs, and former U.S. President Bill Clinton.
Research and Writing
Writing tells people a lot about who you are. You may not realize it, but the way you write gives clues about your education, your background, and even your place in society. Just the same way you express yourself orally, writing should be a reflection of who you are. If people understand you orally they should understand you verbally, and vice versa.Speaking of Writing
Why should you improve your writing? Everybody writes, and being judged on your writing should be incentive enough. You don't write, you say? Think about the last time you wrote an email, a report or a business proposal. That's writing!
Negotiation and Dispute Resolution
Features…advantages…benefits. Which are you selling? Which is your negotiating partner prepared to buy? What is the difference among these three important elements in a negotiation or sale? Our customized sales, negotiation and dispute resolution courses lead you through these proven concepts. We also work with Pareto’s optimization chart to show how both sides can get more through creative bargaining.
The SOCKO System
SOCKOs® are Strategic Overriding Communications and Knowledge Objectives. We invented this acronym because terms such as ace, pressline, key message mssion, vision and value statements don't convey what we want in a message. Qs & As make you question, are not message driven , take too much time and sometimes the question reveals confidential information.