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Books and Videos

Doing and Saying the Right Thing
Bibliography, 24 pictures, diagrams and illustrations Perception is reality, but reality is reality too. In the 24/7 media environment where[...]
Speaking, Writing and Presenting In SOCKOS – E-Book
Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up[...]
The Bonner Business Series – Media Relations
This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news[...]
Wounded Leaders: How Their Damaged Past Affects Your Future
Why are we in a leadership crisis? Up to 85% of mergers and acquisitions destroy value, executives are in jail,[...]


Singing for Tony Bennett

 Every now and then, when it gets late, and stories get more colourful, I ask if anyone wants to hear of the time I sang for Tony Bennett.  Few can resist.  I know you can’t, so read on.  Years ago I had a radio program at CBC Toronto, the Canadian public broadcaster.  My producer’s name was John Barbarash, a colourful Montrealer, transplanted to Toronto. [...]

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The Time To Discuss Emergency Planning is Now

If there’s an intruder in your home, that’s no time to sit your children down and have a discussion about the laws of trespass or how 911 works. If your home is on fire, that’s also no time to discuss the physics of combustion, or the use of foam versus water.  But that’s just what a lot of urban emergency plans do in Ontario—discuss the extraneous and irreleva [...]

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Living In A Disaster Waiting To Happen

City resiliency is like the old philosophical question about whether a tree falling in the forest with no one there makes a noise or not.  A city would not have to be very resilient if it did not get hit by weather events, nor if it only had a sparse population.  It’s the combination of lots of people and lots of weather that creates the danger.   Some blame climate c [...]

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Dress for the Occasion

You don’t see a lot of well-dressed campers, farmers, boaters, or other rural folks. That’s fine.  I’ve canoed almost to James Bay, herded cattle from a pony, bailed hay, boated through locks, and camped out under the stars, which I could actually see without the light pollution from the city.  I dressed the part.But when I came back into town, I changed how I dress [...]

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Courses From The Bonner School

  • Speaking & Presentation
  • Crisis Management
  • Media Training
  • Research & Writing
  • Negotiation & Dispute Resolution
  • The Socko System

The SOCKO System


SOCKOs® are Strategic Overriding Communications and Knowledge Objectives. We invented this acronym because terms such as ace, pressline, key message mssion, vision and value statements don't convey what we want in a message. Qs & As make you question, are not message driven , take too much time and sometimes the question reveals confidential information.