Crisis Management and Media Relations Firm
Courses F rom The Bonner School
- Speaking & Presentation
- Crisis Management
- Media Training
- Research & Writing
- Negotiation & Dispute Resolution
- The Socko System
Speaking and Presentation
Duration: 4 Weeks
Public speaking is the number #1 fear of North Americans. Professionals from different industries and all age groups share this fear of blundering an important presentation to board members, or forgetting the words of their speech in front of stakeholders. This fear is pretty common. The good news is that you can manage this fear and improve as a speaker if you work at it.
The biggest blunders in crisis management are not easily forgotten by the media and the public. On the other hand, organizations are often revered for their appropriate and agile emergency responses. As a company it is hard to shake off bad history, but it is exceptionally easy to leverage good history to your advantage. A small investment of your time now can save you from future untold reputational damages.
Duration: 4 Weeks
Terrible media appearances are not easily forgotten by the media and the public - just ask BP CEO Tony Hayward and former U.S. President Richard Nixon. On the other hand, spokespeople who have media training are able present themselves effectively, they are often labeled as "charismatic" - see Apple Inc. CEO Steve Jobs, and former U.S. President Bill Clinton.
Research and Writing
Writing tells people a lot about who you are. You may not realize it, but the way you write gives clues about your education, your background, and even your place in society. Just the same way you express yourself orally, writing should be a reflection of who you are. If people understand you orally they should understand you verbally, and vice versa.Speaking of Writing
Why should you improve your writing? Everybody writes, and being judged on your writing should be incentive enough. You don't write, you say? Think about the last time you wrote an email, a report or a business proposal. That's writing!
Negotiation and Dispute Resolution
Features…advantages…benefits. Which are you selling? Which is your negotiating partner prepared to buy? What is the difference among these three important elements in a negotiation or sale? Our customized sales, negotiation and dispute resolution courses lead you through these proven concepts. We also work with Pareto’s optimization chart to show how both sides can get more through creative bargaining.
The SOCKO System
SOCKOs® are Strategic Overriding Communications and Knowledge Objectives. We invented this acronym because terms such as ace, pressline, key message mssion, vision and value statements don't convey what we want in a message. Qs & As make you question, are not message driven , take too much time and sometimes the question reveals confidential information.