Crisis Management and Media Relations Firm

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Books and Videos

Safer Cities of the Future
This book is shocking. It documents the "fantasy" emergency plans that rely on wishful thinking, non-existent private cars and with[...]
Speaking, Writing and Presenting In SOCKOS
Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up[...]
An Ounce of Prevention
With more than 100 check lists, diagrams, charts, tables, forms and per-written documents, this is the comprehensive guide to a crisis plan[...]
Wounded Leaders: How Their Damaged Past Affects Your Future
Why are we in a leadership crisis? Up to 85% of mergers and acquisitions destroy value, executives are in jail,[...]


A Fine Way To Make Money

I was part of a routine traffic stop a while back.  My old, old car was missing its front license plate. After about an hour with the police officer, I was issued a ticket.  He noted in conversation about four times that many owners of specialty or vintage cars didn’t install their front plate because they felt it didn’t look nice.  How interesting.  I noted the rust on [...]

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Less an Architect Than a Visionary Planner of Planetary Ambitions

Long before the TV show Madmen, artist and oddball Salvador Dali noted that the difference between him and a madman, is that he’s not a madman.  Point taken. Every now and then though, you have to be armed for dinner parties with stories of mad people.  One of the best to bring up is Swiss-born Charles-Edouard Jeanneret.  Adopting France, he became an essayist, painter, [...]

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All Bound For Morningtown!

In the children’s songs, Morningtown ride (1957 Malvina Reynolds), girls and boys under their blankets are “All bound for Morningtown/Many miles away.”  This refrain is repeated until near the end when we hear that “Somewhere there is Morningtown/Many miles away.” I sang this song many times (badly) to my boys.  The technique of indicating there’s a train voya [...]

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Judging a Rusty Book By The Cover

I judged a book by its cover recently—Beyond Rust seemed like it would be a good read.  I’d learn more about Pittsburgh and the phenomenon known as the rust belt, and how some rusty areas came back.  The Pittsburgh Renaissance was aided by the Alleghany Conference and public private partnerships.  Through these efforts, thousands of acres of strip and otherwise mined lan [...]

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Courses From The Bonner School

  • Speaking & Presentation
  • Crisis Management
  • Media Training
  • Research & Writing
  • Negotiation & Dispute Resolution
  • The Socko System

The SOCKO System


SOCKOs® are Strategic Overriding Communications and Knowledge Objectives. We invented this acronym because terms such as ace, pressline, key message mssion, vision and value statements don't convey what we want in a message. Qs & As make you question, are not message driven , take too much time and sometimes the question reveals confidential information.