Crisis Management and Media Relations Firm

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Books and Videos

Doing and Saying the Right Thing
Bibliography, 24 pictures, diagrams and illustrations Perception is reality, but reality is reality too. In the 24/7 media environment where[...]
Speaking, Writing and Presenting In SOCKOS – E-Book
Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up[...]
The Bonner Business Series – Media Relations
This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news[...]
Wounded Leaders: How Their Damaged Past Affects Your Future
Why are we in a leadership crisis? Up to 85% of mergers and acquisitions destroy value, executives are in jail,[...]


Dress for the Occasion

You don’t see a lot of well-dressed campers, farmers, boaters, or other rural folks. That’s fine.  I’ve canoed almost to James Bay, herded cattle from a pony, bailed hay, boated through locks, and camped out under the stars, which I could actually see without the light pollution from the city.  I dressed the part.But when I came back into town, I changed how I dress [...]

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No Media Mechanization

 There was a time when you could hit a couple of pubs on Fleet Street in London and see all the journalists you cared to see.  The Canadian media mogul, Lord Thompson of Fleet was so named because that’s where newspapers were located.  It’s a long story, but the move to new technology in newspapers and locating some as far away as Canary Wharf changed all tha [...]

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New York Cops

A few years ago, I was walking up the steps to Madison Square Garden in New York City.  A cop turned around to stare.  What caught his eye was my two boys with shoulder length hair, one with a vintage Who T-shirt and the obligatory denim.  We were entering the fabled Garden to see the legendary British invasion rock group The Who.  Thus, the cop's comment seemed appropriate [...]

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Lessons from David Bowie

Originally posted January 25th, 2016The 36 year anniversary of the release of Scary MonstersDavid Bowie did not register with me until very late in his career, and long after my intense interest in rock and roll. I had been in the right place on a couple of occasions, starting in 1968 in Montreal’s Paul Sauve Arena for a concert by Cream, the supergroup. That w [...]

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Courses From The Bonner School

  • Speaking & Presentation
  • Crisis Management
  • Media Training
  • Research & Writing
  • Negotiation & Dispute Resolution
  • The Socko System

The SOCKO System


SOCKOs® are Strategic Overriding Communications and Knowledge Objectives. We invented this acronym because terms such as ace, pressline, key message mssion, vision and value statements don't convey what we want in a message. Qs & As make you question, are not message driven , take too much time and sometimes the question reveals confidential information.