Crisis Management and Media Relations Firm

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Books and Videos

Safer Cities of the Future
This book is shocking. It documents the "fantasy" emergency plans that rely on wishful thinking, non-existent private cars and with[...]
Speaking, Writing and Presenting In SOCKOS
Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up[...]
An Ounce of Prevention
With more than 100 check lists, diagrams, charts, tables, forms and per-written documents, this is the comprehensive guide to a crisis plan[...]
Wounded Leaders: How Their Damaged Past Affects Your Future
Why are we in a leadership crisis? Up to 85% of mergers and acquisitions destroy value, executives are in jail,[...]


The Name Game

  There I sat with a very big potential client in a swanky boardroom in the USA.  We exchanged pleasantries.  The client wanted a “business continuity plan” sometimes referred to as a BCP, with the “C” sometimes standing for continuation. I pulled out my 3-ring binder—a 200 page template for a crisis management plan.  I explained that there are lots of t [...]

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Tools to fix Tools

If you needed a hammer to fix a hammer, you’d be out of luck if you had a broken hammer.  It’s like the computer program that teaches you how to use computer programs.  You have to know before you can know. It’s this kind of irony I read in many urban emergency plans.  Many cities have lists of critical facilities which are vulnerable to weather events.  The irony [...]

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Freedom of the Press

“Freedom of the press is guaranteed only to those who own one” said legendary journalist A. J. Liebling. The writers of Halifax’s urban emergency plan should have read this.  They should also have noted Mark Twain’s much older quote – “ny news value gained from the communications will be purely incidental”?  Will these outlets use material that is designed pr [...]

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Movin’ and Shakin’

Some say we’re “overdue” for a seismic event on the west coast or a pandemic everywhere.  But you can’t be overdue for a random event.  Random is unpredictable.  But then again, what’s a random event?  Is it a pandemic, as occurred in 1918, 1958, and 1968?  Is it earthquakes?  Is it volcanoes?  How about tsunamis, or hurricanes?  Some are predictable while sti [...]

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Courses From The Bonner School

  • Speaking & Presentation
  • Crisis Management
  • Media Training
  • Research & Writing
  • Negotiation & Dispute Resolution
  • The Socko System

The SOCKO System


SOCKOs® are Strategic Overriding Communications and Knowledge Objectives. We invented this acronym because terms such as ace, pressline, key message mssion, vision and value statements don't convey what we want in a message. Qs & As make you question, are not message driven , take too much time and sometimes the question reveals confidential information.