Crisis Management and Media Relations Firm

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Books and Videos

Safer Cities of the Future
This book is shocking. It documents the "fantasy" emergency plans that rely on wishful thinking, non-existent private cars and with[...]
Speaking, Writing and Presenting In SOCKOS
Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up[...]
An Ounce of Prevention
With more than 100 check lists, diagrams, charts, tables, forms and per-written documents, this is the comprehensive guide to a crisis plan[...]
Wounded Leaders: How Their Damaged Past Affects Your Future
Why are we in a leadership crisis? Up to 85% of mergers and acquisitions destroy value, executives are in jail,[...]


Hello? Is Anyone Listening?

Much of what we learn about police work is from movies and TV cop shows.  Most of what we learn about the work of reporters is from movies and TV shows.  This sows the seeds of misconception.  We end up “knowing” things we don’t really know and not knowing things we should. Some years ago as I was teaching at the Canadian Police College in Ottawa.  I was making a p [...]

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You Gotta Serve Somebody

Robert Zimmerman, a Jewish man from Minnesota went to the Muscle Shoals Sound Studios on May 4, 1979 to record a gospel tune.  It’s the great man’s latest hit, hitting number 24 on the Billboard Hot 100 singles chart.   This was around the time he converted to Christianity. While becoming Bob Dylan, two people tried to cut Zimmerman’s amplifiers and one was successf [...]

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Your Urban Colouring Book

A great singer in her time, Sandy Stewart appeared on the Kraft Music Hall and many other TV shows to sing her hit “My Coloring Book.”  The song features a series of plays on colours.  There are the eyes who watched her man “as he walked away/ Color them grey.” There’s “...the heart that thought/He’d always be true/Color it blue.”  This tear jerker goes with [...]

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Stand Up

TV Announcer:  “Stand by.  We are now going live to a news conference in Brisbane, Australia.  Journalists have assembled to question an emergency management official on that city’s state of readiness.  It is not known at this time if Brisbane is facing an urban emergency, but that will be the subject raised in the news conference.   As background, Brisbane has a le [...]

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Courses From The Bonner School

  • Speaking & Presentation
  • Crisis Management
  • Media Training
  • Research & Writing
  • Negotiation & Dispute Resolution
  • The Socko System

The SOCKO System


SOCKOs® are Strategic Overriding Communications and Knowledge Objectives. We invented this acronym because terms such as ace, pressline, key message mssion, vision and value statements don't convey what we want in a message. Qs & As make you question, are not message driven , take too much time and sometimes the question reveals confidential information.