Books and Videos
Hello? Is Anyone Listening?
Much of what we learn about police work is from movies and TV cop shows. Most of what we learn about the work of reporters is from movies and TV shows. This sows the seeds of misconception. We end up “knowing” things we don’t really know and not knowing things we should. Some years ago as I was teaching at the Canadian Police College in Ottawa. I was making a p [...]
You Gotta Serve Somebody
Robert Zimmerman, a Jewish man from Minnesota went to the Muscle Shoals Sound Studios on May 4, 1979 to record a gospel tune. It’s the great man’s latest hit, hitting number 24 on the Billboard Hot 100 singles chart. This was around the time he converted to Christianity. While becoming Bob Dylan, two people tried to cut Zimmerman’s amplifiers and one was successf [...]
Your Urban Colouring Book
A great singer in her time, Sandy Stewart appeared on the Kraft Music Hall and many other TV shows to sing her hit “My Coloring Book.” The song features a series of plays on colours. There are the eyes who watched her man “as he walked away/ Color them grey.” There’s “...the heart that thought/He’d always be true/Color it blue.” This tear jerker goes with [...]
TV Announcer: “Stand by. We are now going live to a news conference in Brisbane, Australia. Journalists have assembled to question an emergency management official on that city’s state of readiness. It is not known at this time if Brisbane is facing an urban emergency, but that will be the subject raised in the news conference. As background, Brisbane has a le [...]
Courses F rom The Bonner School
- Speaking & Presentation
- Crisis Management
- Media Training
- Research & Writing
- Negotiation & Dispute Resolution
- The Socko System
Speaking and Presentation
Duration: 4 Weeks
Public speaking is the number #1 fear of North Americans. Professionals from different industries and all age groups share this fear of blundering an important presentation to board members, or forgetting the words of their speech in front of stakeholders. This fear is pretty common. The good news is that you can manage this fear and improve as a speaker if you work at it.
The biggest blunders in crisis management are not easily forgotten by the media and the public. On the other hand, organizations are often revered for their appropriate and agile emergency responses. As a company it is hard to shake off bad history, but it is exceptionally easy to leverage good history to your advantage. A small investment of your time now can save you from future untold reputational damages.
Duration: 4 Weeks
Terrible media appearances are not easily forgotten by the media and the public - just ask BP CEO Tony Hayward and former U.S. President Richard Nixon. On the other hand, spokespeople who have media training are able present themselves effectively, they are often labeled as "charismatic" - see Apple Inc. CEO Steve Jobs, and former U.S. President Bill Clinton.
Research and Writing
Writing tells people a lot about who you are. You may not realize it, but the way you write gives clues about your education, your background, and even your place in society. Just the same way you express yourself orally, writing should be a reflection of who you are. If people understand you orally they should understand you verbally, and vice versa.Speaking of Writing
Why should you improve your writing? Everybody writes, and being judged on your writing should be incentive enough. You don't write, you say? Think about the last time you wrote an email, a report or a business proposal. That's writing!
Negotiation and Dispute Resolution
Features…advantages…benefits. Which are you selling? Which is your negotiating partner prepared to buy? What is the difference among these three important elements in a negotiation or sale? Our customized sales, negotiation and dispute resolution courses lead you through these proven concepts. We also work with Pareto’s optimization chart to show how both sides can get more through creative bargaining.
The SOCKO System
SOCKOs® are Strategic Overriding Communications and Knowledge Objectives. We invented this acronym because terms such as ace, pressline, key message mssion, vision and value statements don't convey what we want in a message. Qs & As make you question, are not message driven , take too much time and sometimes the question reveals confidential information.