Crisis Management and Media Relations Firm

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Books and Videos

Safer Cities of the Future
This book is shocking. It documents the "fantasy" emergency plans that rely on wishful thinking, non-existent private cars and with[...]
Speaking, Writing and Presenting In SOCKOS
Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up[...]
An Ounce of Prevention
With more than 100 check lists, diagrams, charts, tables, forms and per-written documents, this is the comprehensive guide to a crisis plan[...]
Wounded Leaders: How Their Damaged Past Affects Your Future
Why are we in a leadership crisis? Up to 85% of mergers and acquisitions destroy value, executives are in jail,[...]

Articles

On Line At New York

Outside the Helen Hayes Theatre, waiting for the doors to open, a very agitated male teenager passed on the sidewalk.  He was walking briskly and talking in a loud voice with himself.  He was also gesticulating, and in so-doing was using up all the free airspace in all directions. “What’s the matter with him?” asked the woman on the line ahead of me. “’T’s an an [...]

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Boston’s Wake Up Call

Where I live in Canada, Boston is well known for a few things. First, it’s “Maritimers’ Heaven.” Folks from the Canadian provinces bordering on the Atlantic Ocean, think Boston is pretty special and sophisticated. Boston is also known as a tough town. Boston’s urban emergency plan and the Mayor’s recent Task Force on Climate Change are a couple of tough documents [...]

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First Order of Political Business

Citizens who are hard at work, raising children, going to school and raising social capital might assume that there’s a good division of labour in the community.  They’d be right to assume that the first duty of politicians is to keep citizens safe and thus political leaders have lead the police, fire, EMS, and other first responders to make effective emergency plans. [...]

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For Safety’s Sake…Think Again

We often assume the police, fire, EMS, mayor, and other first responders are fulfilling their duties to keep us safe.   But according to my studies of plans from the top 100 English-speaking cities in the world, this isn't always the case.   Many of our cities are in danger from their own emergency plans which sometimes feature pages of jargon, acronyms, m [...]

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Courses From The Bonner School

  • Speaking & Presentation
  • Crisis Management
  • Media Training
  • Research & Writing
  • Negotiation & Dispute Resolution
  • The Socko System

The SOCKO System

Making SOCKOS

SOCKOs® are Strategic Overriding Communications and Knowledge Objectives. We invented this acronym because terms such as ace, pressline, key message mssion, vision and value statements don't convey what we want in a message. Qs & As make you question, are not message driven , take too much time and sometimes the question reveals confidential information.