Crisis Management and Media Relations Firm

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Books and Videos

Doing and Saying the Right Thing
Bibliography, 24 pictures, diagrams and illustrations Perception is reality, but reality is reality too. In the 24/7 media environment where[...]
Speaking, Writing and Presenting In SOCKOS – E-Book
Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up[...]
The Bonner Business Series – Media Relations
This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news[...]
Wounded Leaders: How Their Damaged Past Affects Your Future
Why are we in a leadership crisis? Up to 85% of mergers and acquisitions destroy value, executives are in jail,[...]


Can’t Bank On Kindness

The great disaster scholar, the late Joe Scanlon told me that perform well and organizations perform poorly in crises.  Anyone who has been in big snow storms in Montreal has seen people and restaurants open their doors to cold people with a thick layer of snow on their heads.Anyone who has lived in the prairies has probably helped push a stranger’s car out of a snow ban [...]

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All’s Quiet in Saint John

As a young reporter in the CHSJ radio and TV newsroom in Saint John, New Brunswick, I was required to do “police checks” every night.  I’d call the Duty Sargent of the city police and the local detachment of the Royal Canadian Mounted Police—RCMP.  I’d introduce myself.  I’d ask if there were any events I should know about and report on.“No, quiet night,” [...]

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The Toronto Tragedy

Canada’s largest city has only two subway lines that bring people into downtown.  Few people get off and more people get on until the cars arrive downtown, jam packed.  Those are north-south lines.  There’s just one east-west line which brings people from both directions to transfer to the north-south lines and continue downtown.  Many a morning, most riders don’t rid [...]

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Yahoo! I’m Out To Dinner

“Kill the bum…” says the quintessential sports fan at a prize fight, football or hockey game.  “Are you blind?” yells another quintessential fan at an umpire or other official.  Fist bumps, loud yips of delight and almost as loud moans of disappointment fill arenas, basements, and living rooms in which TVs are tuned into the tragedy and ecstasy of sports.  Some of [...]

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Courses From The Bonner School

  • Speaking & Presentation
  • Crisis Management
  • Media Training
  • Research & Writing
  • Negotiation & Dispute Resolution
  • The Socko System

The SOCKO System


SOCKOs® are Strategic Overriding Communications and Knowledge Objectives. We invented this acronym because terms such as ace, pressline, key message mssion, vision and value statements don't convey what we want in a message. Qs & As make you question, are not message driven , take too much time and sometimes the question reveals confidential information.