This is the original and first SOCKO^® podcast audio. Hear about 75 minutes of how the SOCKO^® system can apply to speaking, writing, and presenting—on camera, on mic, and on the record.

Strategic Overriding Communications and Knowledge Objectives

Strategic – because you thought about it, practiced it and rehearsed it.

Overriding – because it’s the big picture, tip of the iceberg and elevator pitch.

Communications – simplicity, brevity, clarity, repetition is the key to oral communication.

Knowledge – the facts, data, statistics, expressed in an understandable way.

Objective – applause, handshake, nodding head, media clip, headline, cutline, picture, lead, sidebar, cutline-you decide and then execute.

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