The Bonner Communications Series – Media Relations

(5 reviews)

$29.95

Description

This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.

It uses the proven SOCKO ® system for message generation, and takes you through the media venues you may encounter (including when things go wrong):

• sit-downs
• stand-ups
• scrums
• double-enders
• talk shows

Diagrams help you through setting up a media work centre, public affairs room and keeping on top of breaking news. Pictures from inside the major networks and a glossary of media terms get to the details of media skills.

5 reviews for The Bonner Communications Series – Media Relations

  1. LLOYD ROBERTSON,

    CTV NEWS
    “Everything you need to know when you find yourself in the news spotlight … from organizing the press conference, to getting your message across, to answering the tough questions. Essential and insightful.”

  2. HAROLD LEVY

    THE TORONTO STAR
    “A must read for anyone who has to deal with the print, radio or television media.”

  3. JOE BATES

    KVOS TV
    “a university class in media relations. Bonner knows what he is talking about, telling the secrets that make dealing with the media easier and more productive.”

  4. WARREN CLEMENTS, MEMBER OF THE EDITORIAL BOARD,

    THE GLOBE AND MAIL
    “an entertaining, common-sense analysis of the right and wrong ways to deal with the media.”

  5. HARVEY SCHACHTER, COLUMNIST

    THE GLOBE AND MAIL
    “A simple but all-encompassing guide for those plunged into dealing with the media…The book is a valuable resource.”

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