Memo to Joe Biden: How to win the US election | Allan Bonner Communications Management Inc.

M E M O R A N D U M

To: U.S. President Joe Biden (if you take my advice)

From: Allan Bonner

Re: Your strategy

Your recent media interviews and commentary about you is the catalyst for this memo. What follows are principles and advice you must recognize and adhere to in order to win the November U.S. presidential election.

You can lose. You must treat this possibility seriously in order to win.

Incumbency is a great advantage for President Donald Trump. He has workers, donors and the White House staff to mobilize. He can appoint ambassadors, invite donors and supporters to state dinners, and give free rides on Air Force One. You can’t.

Depending on the poll and the state, you’re 12 points ahead. Considering the distribution of the vote and the electoral college, you should consider you’re in a dead heat and the polls are within the margin of error.

You and all politicians have to run as if you’re in a tight race and fighting for your life. You may be. If you’re not, you still have good reason to run as if you’re far behind. You need a resounding victory to garner public support and confidence.

Read Allan’s full memo here.