Additional information
| Weight | 200 g |
|---|
Doing & Saying the Right Thing
$34.95
This book is as much a training manual as it is a guide to successful risk and crisis management. It has been developed out of the methodology of the SOCKO™ System which has been the heart of the training program employed at The Centre for Training in Risk and Crisis Management in Toronto, Canada.
Note: US and international orders will be paid by cheque or wire transfer. Please place order and e-mail allan@allanbonner.com
KAREN SCHWARTZ, IABC COMMUNICATOR –
“You’ll come away with solid tools, techniques and processes to set you on the path to masterful communications.”
MARK ENTWISTLE –
[FORMER PRESS SECRETARY TO PRIME MINISTER BRIAN MULRONEY], THE HILL TIMES
“… starting with the legions of public relations and communications professionals … they should treat Mr. Bonner’s book like a religious text and return to it again and again for guidance.”
JOHN M. WEEKES, CHAIRMAN –
GLOBAL TRADE PRACTICES, APCO WORLDWIDE, GENEVA
“My training occurred just after my appointment as Canada’s chief negotiator for the North American Free Trade Agreement… The common-sense SOCKO approach allowed me to think much more clearly about how to communicate, and, I am convinced, led to a better result both for the government and the media and their audience.”
COLIN ROBERTSON –
ADVOCACY MINISTER AND HEAD OF THE WASHINGTON SECRETARIAT, EMBASSY OF CANADA
“The best single volume I have read on how to get your message across as well as what pitfalls we can avoid…”